Kanye West

Pomp and Circumstance

(page 2) Writer: Nick Marino
Features, Issue 35, Published online on 04 Sep 2007
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“I think he probably means more to the greater good and the larger world of music—he probably means more there than he does to hip-hop,” says West’s label boss, Antonio “L.A.” Reid, chairman of the Island Def Jam Music Group. “He comes from hip-hop—and, yes, he’s a rapper and he writes rhymes—and yet, he’s not the same. There’s something different. He’s like pop art in the middle of hip-hop. He’s like the Andy Warhol of music.”

Live Earth took place Saturday in New Jersey. And now here we are, Monday afternoon, tucked away inside Doppler. The low-lit studio has marble countertops and end tables, and a flat-screen TV above the console. Headline News runs on mute. West is wearing a rainbow-colored Fred Perry polo shirt underneath a peach track jacket, plus blue jeans and spotless white sneakers that match his gleaming Casio watch. (That’s right, Casio.) His toys are spread out in front of him: a cherry red Motorola cellphone, a stealthy black MacBook computer and a tremendous gold chain.

West’s demeanor is conspicuously subdued—his composure kept, his voice hushed. He doesn’t seem like nearly as much of a wild child as he’s let us all believe. Maybe his rude outbursts are the exception, and today’s polite comportment is the less-often-seen rule. Maybe he only acts up because he knows it’ll keep us watching—after all, it’s difficult for public figures to draw attention by being nice. If they could, then Tom Hanks would get as much ink as Paris Hilton.

It’s hard to know exactly why West is being such a sweetheart. But whatever the reason, when someone tells him that his Live Earth performance was well-received, he’s almost bashful in response. “For real?” he says, sounding surprised. “Man, that’s great.”

This gentle, even insecure disposition has popped up from time to time in West’s work—check songs like “Roses” and “Family Business” for the specifics—but it’s been a marginal thing, quite secondary to the cocksure attitude he usually projects. Only once has West’s vulnerable side come front-and-center in his public life—and that one time has, somehow, been twisted into an episode of grandstanding. Due to the nature of our sound-bite world, West has gone down as the brash artist who turned a Hurricane Katrina fundraiser into a personal soapbox to attack President Bush. But go back to the tape—it’s all over YouTube—and you’ll find something much more complicated. Sharing a set with Mike Myers shortly after the storm, West looks uncomfortable from the moment he starts speaking. His hands are stuffed deep in his pockets; his voice trembles in anger and frustration and self-loathing. “I’ve tried to turn away from the TV because it’s too hard to watch,” he stammers. “I’ve even been shopping before even giving a donation. So now I’m calling my business manager right now to see what is the biggest amount I can give.” West, a man who rhymes words for a living, continues to stutter and fumble. He wonders aloud what it would be like if he was down there in New Orleans suffering. He says that the people of New Orleans are his people, and that “America is set up to help the poor, the black people, the less-well-off as slow as possible.” And then, after Myers stiffly mourns for the “spirit of the people of Southern Louisiana and Mississippi,” Kanye West looks straight into the camera and—with a newly confident edge in his voice—utters the single most damning celebrity protest remark of his generation: “George Bush doesn’t care about black people.”

So maybe the uncertainty is always there, shadowing his braggadocio. Maybe we just don’t see West’s daily psychodramas, his struggles to keep his head up, his tireless eΩorts to live as both a humble Christian and a world-famous entertainer. Maybe he feels constantly torn between turning the other cheek and speaking truth to power. Maybe he struggles every day between sainthood and sin. And maybe his normal state is somewhere in the messy middle. If all of that’s true, doesn’t it make West seem a little more human, a little more like the rest of us? If we’re all flying on the same cramped airliner, isn’t it somehow comforting to know that West is on the very same plane, and that—even though he’s up there in first class—his baggage might not survive the trip any better than ours?

Less than two months before it’s supposed to be on shelves, Graduation still isn’t finished. West is still mixing, mastering, tinkering. But the album is close enough to completion for West—who keeps the music on his laptop—to oΩer a pretty serious sneak preview. He doesn’t announce the album with any great fanfare. He just sits at his computer and cues it up.

The opening cut feels a bit like Burt Bacharach—it’s melodic and piano-driven, with snare hits that sound like blasts of static. As the song plays, West taps his foot and nods his head, grooving to his creation.

“These drums are gonna mesh perfectly with these drums right here,” he says. And then—blam!—the second track kicks in with an exuberant West booming the words, “good morning.” And now he’s up on his feet, bouncing and dancing, singing along with himself. Good mornin’, the song says, look at the valedictorian. It’s a massive production, a clever celebration of the self. A single line, almost a throwaway, embodies the whole scope of West’s sly, swaggering artistic persona: I’m like the fly Malcolm X—buy any jeans necessary.

Now it’s on to the third song, “Homecoming,” which pairs huge piano chords (and a Joni Mitchell allusion) with block-rocking beats. As “Homecoming” gets going, West peels off his track jacket. What he’s wearing isn’t all that special piece by piece—millions of American men have polos, jeans and sneakers in their closets, just as thousands of rappers work with beats, rhymes and samples. But West has a gift for assembling familiar looks and sounds in fresh ways. He clashes colors until they match, just as he tweaks samples until they transform from played-out to cool again. Yes, he starts with excellent materials. But his style is how he puts it all together. Maybe this is what Reid means when he compares West to Warhol—everything about the guy is artful. Although West’s wardrobe may seem vain, it’s equally possible to read his clothes as just another creative statement. For an artist this deliberate, nothing is left to chance—he walks, talks and dresses himself knowing that every little component creates a complete artistic package. Viewed through this lens, West’s award-show behavior isn’t boorishness. It’s performance art.

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