Warner Music Group Urges Music Consumers to Vote

Warner Music Group has announced a new, multi-faceted voter-awareness campaign designed to encourage music consumers to participate in the electoral process and vote this November.

The non-partisan initiative includes an array of elements designed to encourage voter turnout during this critical period just before the general election. For example, from now until Election Day, Nov. 2, 2004, the company will affix a special sticker to millions of new Warner Music Group CDs and DVDs urging consumers to make their voices heard in the upcoming election. Noted on the sticker is a special web site - http://vote.wmg.com - with links to a variety of political and voter-information web sites.

Other elements of the campaign include:

WMG's wholly owned and affiliate U.S. label web sites will feature buttons linking visitors to the vote.wmg.com site. In addition, many of WMG's artists will feature links to vote.wmg.com on their sites.

Inclusion of "Vote" message in outbound promotional emails

"Vote" message added to television and radio advertising

"Vote" message used in street team and grass-roots marketing and promotional materials

Warner Music Group is the world's largest privately held independent music company. The company is home to a collection of well-known record labels including Atlantic, Elektra, Lava, Maverick, Nonesuch, Reprise, Rhino, Sire, Warner Bros. and Word.

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