NBC Partners With YouTube

Six months since it threatened the video-sharing site YouTube with a lawsuit over copyright infringement, NBC has recently reversed its course of action and announced a deal to become the first major network to partner with the up-and-coming website to create an official “NBC Channel,” specifically designed to show promotional clips of television shows.

While new NBC content will be uploaded on a weekly basis, to kick-start this new merging the network will host a competition inviting YouTube users to submit their own 20-second spots for “The Office” wherein the winning submissions will be aired during an episode of the show in August.

Contributing: MediaPost

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