New Balance Produces Joy Division Shoes

According to HypeBeast.com, athletic footwear powerhouse New Balance has produced a pair of sneakers celebrating the 30th year anniversary of the founding of rock group Joy Division. Mostly white and in the style of New Balance’s ubiquitous gray running shoes, the Joy Division kicks (or “trainers,” as the British band members might call them) feature art from the band’s first major release, Unknown Pleasures, embroidered on the tongue tag and printed on the insole.

No word yet as to if or when the shoes will be available for purchase in the United States, though rumor has it that they’re being featured in shop windows in some parts of the U.K.

Related Links:
HypeBeast: New Balance Joy Division
Joy Division Central, a comprehensive fan website
Gawker.com: “Shoes Will Tear Us Apart”

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