National Geographic harnesses music and radio

Live Earth and those fancy swirl light bulbs are supposed to make us more conscious of the third rock from the sun. Now National Geographic Ventures is grabbing another (probably organic and cruelty-free) rein of the same vein. It announced that like the ubiquitous Starbucks, it too will venture into music—but to inspire folks to care about ol’ Mother Earth.

National Geographic Music and Radio (NGMR) features performances, sells $0.99 mp3s and will have syndicated radio shows alongside HD and Internet channels.

Artists that are environmentally involved—Ben Harper, Jack Johnson and Peter Gabriel, for example—are and will be working with NGMR alongside a record label and music TV. David Beal, former president of Palm Pictures, will oversee the program’s platforms as president.

Related links:
WorldMusic.NationalGeographic.com
Paste feature: Can rock save the world?
Live Earth to reach unprecedented audience
An inconvenient groove: Artists take over the globe for Live Earth

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