National Nanny Week kicks off today

Published at 4:25 PM on August 17, 2007

By Sean Gandert

Right after Mother's Day, Father's Day, Valentine's Day and the day formerly known as Secretaries Day, National Nanny Week has got to be the best corporately created holiday of the year, and unlike the other ones, at least it admits from the start that the whole event is a marketing venture. With the national release of the eagerly anticipated The Nanny Diaries on August 24, the "week" (which starts today) will celebrate both the hardworking nannies in households across America and the way events like this can be exploited for cheaper goods and services. God bless America.

The movie itself tells the story of a college graduate, played by Scarlett Johansson, who takes a job as a nanny and learns that the it's not as glamorous she had hoped. Along the way she falls for a "gorgeous Park Avenue Hottie" played by Chris Evans, which shows how tough being young and beautiful can be when it forces you to get involved with someone young, beautiful and successful.

What the week means in concrete terms is that national corporations such Blockbuster, Baskin Robbins and Victoria's Secret will offer various discounts on their items and services, in addition to local businesses in many large cities having similar deals. What exactly this has to do with the movie is still ineffable, since the offers aren't exclusive to nannies, but that shouldn't stop you from taking advantage of them.

The promotion's website featuring the necessary coupons is NannyWeek.com.

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