Given all of the Radiohead shenanigans that have been cluttering up the Web lately, Arcade Fire sure picked a poor time to get all cryptic in marketing itself.
That's right, indiephiles. Arcade Fire did wrong.
Last week, the group leaked a creepy new website, beonlineb.com, which encouraged users to "be online" Oct. 6 for something special (gotta love those anagrams). Well, the date came and went, bringing with it that promised reward: a flashy, interactive video for the group's song "Neon Bible." Haven't seen it yet? Give it two-and-a-half minutes of your time. For those who've always wanted to control Win Butler while he performs supernatural tricks, it's a heavenly experience.
All of this excitement got us to wondering... what other music videos would our lovely readers like to see made interactive? Maybe controlling the dueling titans in the Beastie Boys' "Intergalactic" clip? Or choosing an alternate ending to Michael Jackson's "Thriller"? Give us a shout at the e-mail address below. We'll post the most tickling responses up on our Ctrl-V blog. Let your imaginations soar!
Related links:
Paste: Inside the Church of Arcade Fire
Paste: Neon Bible review
ArcadeFire.com
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