Bob Dylan rolls down Highway 61...in an Escalade? :: Music News :: Articles

So, if you were preparing Madison Avenue’s newest “integrated marketing campaign,” and it just so happened that Bob Dylan was the centerpiece of this campaign, don’t you think you would rest your credibility on Dylan’s clout as a songwriter? See, that’s what Dylan wants you to think you would do.

But what you would never expect (and therefore should expect from Dylan) is that XM Radio and Cadillac would team up to promote each other based on Dylan’s expertise as a DJ. Everything Dylan does is pretty all right, but wasn’t Blood on the Tracks way cooler than Dylan’s XM gig Theme Time Radio Hour? Ok, you win: They are both cool.

According to the press release, the campaign promotes the XM radios that come standard with the Escalade, Cadillac’s SUV. And if you like videos of Dylan driving a Cadillac through America’s scenic deserts while listening to XM or Dylan narrating videos of Dylan driving a Cadillac through American’s scene deserts while listening to XM, then you would do well to scroll down.

The campaign: