Years from now, when it’s possible to fold our 36" plasma screen televisions into our pockets and bread boxes come equipped with blue ray, some humans will still be blown away by 3-D movies. And when hordes of blue/red-spectacled future activists teleport to Bono’s hologram - projected in a new, desperately famished region every six months - they will thank the U2 frontman for contributing to the gimmick’s longevity.
At Cannes earlier this year, pieces of then-unfinished U2 3D, a 3-D film chronicling U2’s South American Vertigo tour (perhaps named after the nauseating spinning sensation caused by exaggerated reality-mimicking effects), apparently garnered some positive reactions. "I loved it when the Edge blew bubbles at the camera!" squealed one highly reputable six-year-old.
Okay, that’s a completely made up scene and source, but it’s exciting to imagine, no?
The point is, National Geographic Cinema Ventures has announced it will distribute the film internationally, beginning in January of 2008. Co-director Catherine Owens called the project a "lovefest" that mimics a great-seats concert experience as closely as cinema allows. Stated 3ality Digital CEO Steve Schklair: "We take the cinema audience into the crowd, above the band, and up on stage."
Wouldn’t it be awesome if they threw in an effect where Bono suddenly “swapped glasses” with you? And then pointed at you (pointing is the most intense and potentially humiliating of all 3-D effects) and mouthed, "Aren't you happy to be alive?” After which the 3-D camera stagedives? Oh man!
But you’ll have to see what really happens for yourself. And don't try to download a pirated version, cause it'll just be weird and blurry. Check the links below for more details.
Related links:
U2.com
3alityDigital.com
National Geographic Cinema Ventures
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