Independent Music Awards '08: celebrating the underdog

Most indie music award programs end up becoming little more than a celebration of "indie famous" and blog-buzz acts. The Independent Music Awards, meanwhile, take a different tack, granting exposure to a host of artists that even the most dedicated music junkie has never heard of. This year's list of nominees features a few notable names: indie pop heroes The Apples In Stereo (nominated twice over and pictured above) and blues veterans Ike Turner and Koko Taylor. After that, however, one finds a collection of regional acts just looking for a big break.

This year, music fans will get the chance to grant exposure to these unheralded artists. While a celebrity panel of musicians (including Snoop Dogg and Les Claypool) will ultimately determine the IMA winners, fans can vote for their favorites online at the IMA website. Along with the official winners, the people's choice champions will receive a major promotions boost. The IMAs work with sponsors like Borders Books & Music, eMusic and others to market the winners to the music industry and consumers alike.

Check out the complete list of finalists (including song samples) here. By signing up through the website, you can also vote for your favorites among the hopefuls.

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