Already embroiled in an odd scandal, MySpace might have an even bigger challenge on its hands. Facebook, that golden child of Web 2.0 social networking, appears set to announce the launch of a "Facebook Music" service, taking a clear run at MySpace's ubiquitous band pages.
The ever reliable Co-Ed Magazine reports (nestled between articles entitled "Farmer's Daughters Are Always Hot" and "A Girls' Guide to Firearms") that Facebook will announce the venture at next week's ad:tech interactive marketing conference in New York City. Co-Ed's description of the new Facebook Music setup sounds curiously like the familiar MySpace system: bands get their own pages (ex: www.facebook.com/oingoboingo), and regular users can then become "fans" via the band's homepage. Both artists and fans alike can ad content like music, video, and photos. Facebook is apparently talking with representatives from the four major labels about the venture.
Considering Facebook's recent ascendance, this is no idle threat to MySpace's digital music dominance. Wired's blog has sort of confirmed the story, so you'd best prepare your Facebook page to rock.
Related links:
Facebook.com (have you checked your profile lately?)
ZDNet: Is Facebook the next Netscape?
YouTube: Oingo Boingo - "Stay"
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