Will Ferrell, Natalie Portman, more join in Kite auction

Charity events generally have the same ideas up their sleeve: auction off swanky memorabilia, throw together a soundtrack or broadcast a concert with a giant red digital tracker of how much has been donated. eBay's new charity auction is opting for movie-themed swag: Afghan kites with celebrity-autographed tails, a campaign for the new film The Kite Runner.

Starting today, the kite tails - complete with signed "thank you" cards - are up for grabs. Among the signees are Madonna, Natalie Portman, Reese Witherspoon, Daniel Craig, Angelina Jolie, Will Ferrell, Benicio Del Toro, former President Bush, Edward Norton and Cher.

Proceeds benefit the Afghanistan Relief Organization, namely for the training of teachers and construction of rural libraries in Afghanistan. Other things to bid on will be a peek at the new James Bond movie set, lunch with Kite Runner author Khaled Hosseini and having your name included in his next book.