Microsoft brings TV and film to MSN, Xbox LIVE

Once upon a time, “content” meant “satisfied.” But in this modern age, both that definition and that pronunciation sound archaic. These days, everything is about “content,” with a stress on the first vowel. And as more and more people and businesses devote themselves to content, the thing itself becomes more mystical and elusive, as if the entire world is filled with content that cannot all possibly be fed, aggregated, or read.

But if there’s one entity that is ready to attempt the impossible, it’s Microsoft. Seeking to challenge the content dominance Apple, which has iTunes and Adobe at its disposal, Microsoft called up some major entertainment companies in order to make beautiful synergy together.

The company has partnered with Walt Disney, NBC Universal, MGM and Showtime, whose televised and cinematic creations will all soon find their way into MSN and Xbox LIVE, further blurring the divide between the home boxes (the television and the computer) and the big box movie theater. Be on the lookout for an onslaught of new content and new ways of appreciating it soon.

Related links:
MSN.com
Xbox.com/Live
Apple.com

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