Sigur Rós seizes YouTube for the next 24 hours :: Music News :: Articles

Hypothetically speaking, if we here at Paste discovered a genie to that would grant us three wishes, we might wish for an endless supply of sticky notes (practical as we are), or enough copies of Thriller to share with the world at large (those that don't already own it, that is), not to mention the always popular “more wishes.” However, what would top our list, by far, would be if some popular video hosting website would feature one of our favorite Icelandic groups online for 24 hours straight.

Done. Today, in an unprecedented takeover, YouTube will feature Sigur Rós in all 12 spots on its front page for 24 hours worldwide. Also included will be Heima in its entirety, the band's adventurous rockumentary about its 2006 summer tour through Iceland. In fact, reportedly this idea spawned from a contest where Sigur Rós enthusiasts were encouraged to pull a Chris Strompolos and Swede their own “Minn Heima,” or Little Heima.

The top 10 entries chosen by the band will be posted alongside the actual film. This is the first time that YouTube has posted a full-length music DVD to the site, though a few extended presentations have been shown on the site before. Also, swing by the launch of SigurRos.com to download exclusive video track “Ny Batteri” from Heima and to find out more about the group's next album.

All Sigur Rós, all the time. What more could one wish for?

Thanks to Brooklyn Vegan for the tip!

Got news tips for Paste? E-mail news@pastemagazine.com.