YouTube makes history with The Cult of Sincerity

Tired of the bored, snobby, passionless mindset of the hipster generation? Well, so were filmmakers Adam Browne and Brendan Choisnet, so much so that they were inspired to create The Cult of Sincerity. Don’t worry, there are no Kool-Aid drinkers or matching uniforms in this movie. Instead, The Cult of Sincerity is a film that chronicles a twentysomething named Joseph in his quest to stop being cynical and start giving back to the world around him.

Still, what makes this movie different from any other is the nature of its release. Set to come out April 8, you’ll be able to enjoy The Cult of Sincerity over and over again via YouTube. This will be the first time ever that the video sharing site has teamed up with filmmakers to premier a film.

Considering the film's release, it will naturally be available for free, but this doesn’t mean that its makers won't get paid. Teaming up with Amie St. Music, when viewers sign up through the music site, the filmmakers get compensated.

The Cult of Sincerity will also be available for portable download for a nominal fee of $3. Over half of the funds raised will be given to Fount of Mercy, a charity that raises money for children in Africa.

For time being, check out the film’s trailer, courtesy of YouTube, of course:

Related links:
TheCultofSincerity.com
AmieStreet.com
FountofMercy.com

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