Cartier teams with Reed, Cotillard, more for charity

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So, why are we writing about this?

Well, Cartier's ultimate declaration of affection has become relevant yet again, this time accompanied by a brand new charity campaign. The French jewelry designers have fashioned a less restrictive version of the Love bracelet, reduced its pricetag a bit from the original $8000 or so, and promised to give some of the proceeds to charity. The charities will have a world-wide focus intent on helping children in need, Action Against Hunger being one of the many.

And for advertising purposes? Lou Reed, of course! That's right, Mr. Velvet Underground himself, along with Phoenix, Marion Cotillard, Thomas Dybdahl, Dan Black, Grand National, fennesz+sakamoto, Pauline Croze, Little Dragon, Sol Seppy, Khalil Fong and Hawksley Workman, have written original, unreleased songs for the campaign. Not only can you hear them on the TV spots, which began airing May 26, but you can also download the songs for free here.

Bondage just started to sound a whole lot better.

Related links:
News: Satellite of Love: Lou Reed joins Sirius Radio
Review: Phoenix - It's Never Been Like That
Review: Thomas Dybdahl - Science

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