Of course, NBC isn’t the only organization trying to milk Phelps’ sports-superstardom. On top of various long-time sponsors cashing in on his success (Visa, Speedo, his mom), the “Person’s Republic of Michael” has recently announced a new book deal, appeared at the New York YMCA, revamped his website, partied in London, endorsed well, everything, championed Chicago’s 2016 bid, marched in a parade at Disney World, and broken Barack Obama’s Facebook-fan record. Phew.
Hopefully Phelps, whose agent says he's receiving more than 50 big-time endorsement pitches a day, will make some time for swim practice before the British games.
Related links:
News: Michael Phelps to release new autobiography in December
YouTube: AP video on Phelps 8th gold medal
The Wall Street Journal: The Michael Phelps diet: Don't try it at home
Got news tips for Paste? E-mail news@pastemagazine.com.

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