print
The Boss has been signed as next year's Super Bowl halftime headliner. The XLIII game will be hosted in Tampa, FL on Feb. 1, and will broadcast in more than 230 countries.
This means money for Bruce Springsteen and the E Street Band, as
the SB halftime show is consistently the most-watched musical performance of the year. The 2008 event boasted almost 150 million viewers, its main act—Tom Petty and the Heartbreakers—enjoying a significant sales increase after the performance.
Since the Oct. 2007 release of Magic, Springsteen has completed a 100-show world tour. There's been no news of a 2009 album yet, but producer Brendan O'Brien confirmed that the band is sitting on several tracks that didn't make it onto the Magic album.
The Boss joins recent headliners Prince, Paul McCartney, the Rolling Stones and (who could forget the 2004 halftime fiasco?) Justin Timberlake and Janet Jackson. You can check out Tom Petty's Jan. performance here.
Related links:
BruceSpringsteen.net
NFL News: Springsteen to headline Bridgestone Super Bowl XLIII halftime show
Review: Bruce Springsteen - Magic
Got news tips for Paste? E-mail news@pastemagazine.com.
Pavement to Play Sasquatch! 2010, Three-Day Passes…
The Men Who Stare At Goats' Title…
Win Some Shoes Autographed by The National,…
Justin Timberlake, Dan Aykroyd and Anna Faris…
Where Have All The Weird Girls Gone?…
Evil Dead to Rise Again to Theaters…
The 50 Best Movies of the Decade…
The 17 Best Romantic Comedies This Decade
Heather Greene - Moon Hangs Fire
James Yuill - This Sweet Love (Earth…
Orenda Fink - That Certain-Something Spring
Laura Veirs - The Making of July…
Pete Yorn - Last Summer
The beautiful thing about the boss is that the boss is the boss in everyone's mind. Maybe this is why he is playing for halftime. Branding is coming up more and more for these half time events. Although after the jackson/timberlake deal maybe they are opting for those who don't need to get people talking about some...."come look at me" scheme.
What I would like to know is, what is the typical increase in sales after playing at the half time show.