Barack Obama inauguration events to air on HBO for free

HBO already has a stake in Barack Obama as a cultural icon, and it seems the network’s faith in his enduring popularity has few limits. The network has snagged rights to air an inauguration special touted as a top-shelf event with musical performers and special appearances—and has agreed to make it available for free to any viewer with a cable or satellite subscription.

As reported in Variety, the move was apparently a response to earlier criticism after the network made the inauguration festivities of Bill Clinton available only to HBO subscribers in 1993. The deal with Obama’s team this time underlines the unusually populist tone the president-elect has sought for his inauguration, typically arranged as a more exclusive event. HBO also agreed to air the event without commercials.

Specific performers haven't been announced, but a swell of big names are rumored to be in talks. The deal with HBO is a victory for Obama’s team that ensures a high-end telecast of the festivities, but it is also a significant accomplishment for HBO, which will gain major exposure from the event. In an indication of how versatile the network will be with its exclusive, there are also preliminary plans to stream the event on HBO’s website for viewers without cable. 

Related links:
High Gravity: Bush shoves a little flag-waving down Obama's throat
News: HBO nabs Ed Norton-produced Obama doc
News: Obama to release Yes We Can campaign soundtrack

Got a news tip for Paste? E-mail news@pastemagazine.com.