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In early February, Sirius XM radio was one step away from bankruptcy, after failing to produce profit since acquiring its former competitor, XM Satellite Radio, almost two years ago. The company's main customer was automobile companies, but car sales have been decreasing in the past year. Now, in one last attempt to acquire more customers and turn their debt into profit, Sirius XM will begin streaming its subscription radio service to iPhones and iPods, according to Variety.
In an attempt to acquire new subscribers and give existing subscribers another way to listen to their favorite channels, iPhone and iPod Touch will provide access to the more than 100 channels without new equipment purchase while also increasing accessibility. Sirius can be accessed via uSirius, an iPhone/iPod touch application, along with streaming Internet and a subscription.
Sirius reported a fourth-quarter loss of $248.5 million, a step up from the $1 billion debt owed last year that drove the company to consider filing bankruptcy. However, sales have climbed to $644.1 million and subscriptions have increased 10% from last year; helping the struggling company attract investors and interested parties.
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Sirius reported a fourth-quarter loss of $248.5 million, a step up from the $1 billion debt owed last year that drove the company to consider filing bankruptcy. However, sales have climbed to $644.1 million and subscriptions have increased 10% from last year; helping the struggling company attract investors and interested parties.
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This article is dated March 17.
Feb 24 uSirius application was rejected, so I'm not sure how Sirius plans to stream to iPhone if there is no uSirius application on the iPhone.
uSirius iPhone Application Denied
http://siriusbuzz.com/usirius-iphone-application-denied.php
If I understand correctly, uSirius was not developed by XM/Sirius.
It's likely that uSirius was rejected due to legal concerns. If that's the case, then there should be little problem with an app directly from XM/Sirius.
Lots of other content providers have apps that stream audio on the iPhone/iPod Touch, so I doubt that XM/Sirius will have any problems with the approval process.