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The idea was conceived by Destroy Rock Music, the Emmy-winning directing team of Clay Lipsky and Jason Bognacki, who also directed the video for one of the band's first singles, "I Can Barely Breathe." Lipsky says that the team's vision for the video series was "to create a cinematic collage of decaying film and lost memories." The narrative, says Lipsky, centers around a young woman on a journey "to find what she is missing."
Watch "Shake It Out" here.