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Allen has long refused to endorse commercial campaigns with his image. He initially demanded $10 million, but the final settlement (roughly a year later) spares both men the monetary expense and embarrassment of a trial.
According to The Guardian, Charney wasn't so much trying to promote his company with the image as make a statement. He felt that, in visually nodding to Annie Hall, he was commenting on our culture's need for tabloid scandals. "The billboards were designed to inspire dialogue. They were certainly never intended to sell clothes," he said.
Review: Mere Anarchy
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