After an omnipresent ad campaign over the past several weeks, HBO’s True Blood delivered better-than-expected ratings for its second-season premiere on Sunday, with viewership up 157 percent over the premiere episode last year.
Review: True Blood: The Complete First Season
According to Variety, the show a
veraged about two million viewers per episode last season, slightly ahead of fellow HBO hits Big Love
. The episode on Sunday pulled in 3.4 million viewers (or 5.1 million including the late-night repeat).
The first season of the gothic vampire series from Alan Ball (Six Feet Under) also debuted on DVD last month and has become the bestselling TV-on-DVD release so far this year. Ball has already said he wants to begin shooting a third season late this year.