True Blood Premiere Scores Big Ratings for HBO

After an omnipresent ad campaign over the past several weeks, HBO’s True Blood delivered better-than-expected ratings for its second-season premiere on Sunday, with viewership up 157 percent over the premiere episode last year.

According to Variety, the show averaged about two million viewers per episode last season, slightly ahead of fellow HBO hits Big Love and Entourage. The episode on Sunday pulled in 3.4 million viewers (or 5.1 million including the late-night repeat). 

The first season of the gothic vampire series from Alan Ball (Six Feet Under) also debuted on DVD last month and has become the bestselling TV-on-DVD release so far this year. Ball has already said he wants to begin shooting a third season late this year.

Related links:
Review: True Blood: The Complete First Season

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