They’re really on us now. Motorbikes. From my vantage point, perched on
the spare tire in the back of a two-week-old Hummer, I can see at least
a dozen bikes tailing us through the
Bamako night. Their headlamps act like the beam of a stage spotlight.
This is fitting—the riders aren’t interested in the Hummer, which is
crammed with a cargo of junketing European
music journalists; instead, their focus is on the driver, someone quite
accustomed to the limelight. At the wheel, easing us through the
streets of Mali’s capital, is Oumou Sangare, the regal singer adored
across West Africa. Even though this is her hometown, the impromptu
entourage is understandable. This is the Malian equivalent of seeing
Beyoncé nonchalantly cruising through your neighborhood.
Outside the Hummer’s air-conditioned confines, Bamako’s warm night air
is rich in smells—fish smoking on roadside fires neutralize the
all-hours stench of car fumes that can choke the city. Faces appear and
then quickly disappear into the Bible-black night as the truck glides
past. Each time the motorcade stops at a junction, several more riders
join the procession, the less timid ones pulling alongside the driver’s
window to swap a quip or greeting. “They’ll never do me any harm,”
Sangare shrugs, electing not to hit the accelerator to lose them. “They
are the people that inspire me. I don’t want any barrier between them
and me.”
Sangare (pronounced San-Gar-Ay) is a child of the street who,
20-odd years ago, was just another carefree youngster buzzing around
town in similar fashion. Her extraordinary rise to international
superstardom transported her from life as a pre-teen street singer
locked in a difficult domestic situation (“When I was 12, the money I
earned kept the family going”) to the concert halls of the Western
world and a UN ambassadorship. But despite her jetsetting, Sangare is
resolute that nothing will stand between her and the ordinary Malian.
The Hummer pulls onto the forecourt of the Wassulu Hotel, situated
at one of Bamako’s busiest intersections. This is Sangare's hotel—not
her hotel as in the place she’s staying, but her hotel. She owns the
place. All the vehicles parked outside are emblazoned with posters
advertising her new record, Seya, and the hotel’s booming sound system
ensures that the immediate neighborhood intimately knows every note of
it.
Seya marks the 40-year-old singer’s partial comeback after 12 years
of self-imposed exile from the recording studio—an exile spent
developing a portfolio of extra-curricular business activities and
prioritizing her family. “When I came home between tours,” she says,
“my son only knew the word ‘Papa.’ He didn’t know ‘Mama.’”
The new record is further confirmation of Sangare’s place in the
great pantheon of Malian music, one that includes legendary figures
such as Ali Farka Touré, Salif Keita and Toumani Diabaté. “She’s one of
the all-time great singers from a country not lacking in that
department,” agrees Nick Gold, co-producer of the Buena Vista Social
Club and head man at World Circuit, the U.K. label to which Sangare has
been signed since 1991. “Mali’s ‘Star Of Stars,’ they call her. Ali
Farka Touré gave me a cassette of her first album Massoulou in about
1990. He didn’t recommend many artists, so this was unusual. I was
blown away from the first notes and had it on repeat in my car for
months. A rocksteady, slinky funk that pulled you in—and that voice!
When I went to Bamako shortly after, I realized that she was a
phenomenon. That cassette was being played everywhere—and I mean
everywhere. It was the soundtrack of the city.”
It’s not only Sangare’s sound—that strident voice undulating over
traditional instrumentation and a lugnut-tight electric rhythm
section—that chimes with the Malian public. It’s her subject matter,
too. The most outspoken and uncompromising of Mali’s musical exports,
Sangare has always packed her songs with potent messages, tackling
previously taboo subjects like female circumcision and forced marriage.
And she’s unafraid of who hears them. She once sang an anti-polygamy
song to the King of Swaziland—“he had three wives on one side and four
wives on the other!” Sangare laughs before getting serious. “Polygamy
is the worst thing that anyone can possibly do to a woman. I respect
the choice of women who say they know what they’re doing and want to
jump into the fire, but often they don’t have a voice. Their opinion
isn’t asked for. For 20 years, I’ve been singing directly to women in
Mali and Africa, telling them what’s really important is to have
self-confidence. They can become autonomous and independent. Life isn’t
a matter of depending upon men to bring everything home.”
Sangare practices what she preaches. Her non-musical business
interests—the hotel, an orange farm, a company importing SUVs from
China bearing her Oum Sang marque—provide jobs for around 60 people.
“That’s what I prefer doing,” she says. “Rather than leaving the money
in a bank account abroad, I’m much better off creating productive
employment. After all, what I make in one evening for a performance
abroad would take something like two months to make here in Bamako in
my various businesses.”
Those performances abroad are in great demand, despite Sangare’s insistence on singing almost exclusively in her native
Bambara tongue. “Even though I can’t understand what she’s saying,”
Alicia Keys, her most high-profile fan and one-time collaborator, told
Oprah Winfrey’s O magazine, “I understand what she’s saying.”
Sangare takes the role of chauffeur throughout our trip. One
morning, the heat already overbearing a couple of hours shy of midday,
she packs the journalists back into the Hummer for a road trip, West
African-style. With several faces still bearing the effect of the
“Oumou cocktails” (champagne and strawberry syrup) she administered
just a few hours before, our destination is the Festival sur le Niger
in the city of Ségou, a three-hour haul along a pot-holed highway
seemingly designed to rearrange our internal organs. Every time Sangare
brings the Hummer to a halt—whether for gas, food or to deliver boxes
of her new record to roadside vendors—she’s again deluged by
well-wishers. They don’t want autographs; they just want to drink in
the sight of their national hero. Later that night, the adoration goes
widescreen. When Sangare takes the festival stage, 12,000 or so
Malians, all dressed in their Saturday-night best, are standing
firm—they’re not going anywhere for the next couple of hours, even
though it’s already 1 a.m. And when they see the singer, resplendent in
a full-length white gown and scarlet headdress, they respond with a
deafening roar.
After the euphoria of Ségou, our final night with Sangare is spent
back in Bamako on the banks of the silent, majestic Niger River. Under
a lemon-slice moon, and with the downtown lights twinkling on the far
bank, we’re given a private, plain-clothes performance by singer and
band. But—true to everything we’ve witnessed over the past few
days—nothing around Oumou Sangare remains private for long. A crowd
quickly gathers. As ever, it’s not a problem—on spying the uninvited
guests, no hint of a frown appears on Sangare’s face. She just smiles
and plays on.


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