Before Al Gore told us An Inconvenient Truth
, Dr. Seuss taught us an important lesson in environmentalism with The Lorax.
Thanks to Universal Pictures and Illumination Entertainment, a 3D/CGI adaptation of the children's book is scheduled to hit the big screen on March 2, 2012, the birthday of Dr. Seuss, who died in 1991.
"Ted Geisel [AKA Dr. Seuss] was prescient in an uncanny way when he wrote the book and
explored themes of greed and how that can lead to the destruction of
environment," producer Chris Meledandri told Variety.
The script for Dr. Seuss' The Lorax will be written by Cinco Paul and Ken Daurio, who also penned last year's Dr. Seuss' Horton Hears a Who! Paul and Daurio will direct the film with Chris Renaud, who was a story artist on Horton.
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