Entroducing DJ Shadow's New Website: Selling Goods Without a Middle Man
Collecting DJ Shadow releases can be a bit intimidating. For the novice vinyl collector, frankly, it's hard to know where to begin with the San Francisco phenomenon. But with the recent relaunch of his website, Shadow's massive catalog became infinitely easier to manage.
“Obviously, there are plenty of artists with digital-download stores, but Universal has never done this before,” DJ Shadow told Wired.com. “The store is basically a break-even proposition. But I want to take care of people from the moment they click on the site to the moment they leave. And now if you are a major-label artist, you can do it, too. We have all the contracts in place."
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