Behold: Fantastic Mr. Fox Happy Meal Hits the U.K.

Which is it: hipster event, public-health debacle, proof that British kids get way better toys than American kids do?

Whatever your perspective, news that McDonald’s has unveiled Fantastic Mr. Fox happy meals in the U.K. (where the movie has already opened) has set off the requisite shouts of anger and perhaps some fleeting pangs of jealousy. Is it really bankrupt for an inventive talent like Wes Anderson to allow his movie to be hocked by the Most Evil Fast-Food Restaurant in the World? More the point: What makes everyone think he had a choice?

Certainly it’s better than the Astro Boy tie-ins that are currently offered in the American bundles of caloric mayhem, no? Alas, despite a very funny trailer and reasonable buzz, the movie has been marketed so far like an adult specialty title stateside, where it’s scheduled to bow on Nov. 13—so no cheap plastic toys for us.

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