Couples Retreat Brings in the Cash for Struggling Universal

Published at 3:00 PM on October 12, 2009
<em>Couples Retreat</em> Brings in the Cash for Struggling Universal

Universal Pictures' big-budget, well-cast, mundanely written and executed Couples Retreat dominated the weekend's box office with opening revenues of $35.3 million. (Zombieland, which opened the week before, came in well in second place with a weekend gross of $15 million.)

This news comes as a much needed boost to the struggling studio, which has had a string of box-office flops this year, and just announced a regime change last week when president and CEO Ron Meyer tapped Adam Fogelson as chairman and Donna Langley as co-chair. Universal has not had a significant hit in seven months, with a string of much-anticipated disappointments like Funny People and BrĂ¼no


However, the financial dominance of Couples Retreat is unlikely to last given the quality of the film and the lure of upcoming competition. Warner Brothers' eagerly-awaited Where the Wild Things Are comes out this Friday (Oct. 16), and Fox Searchlight releases Hilary Swank's Oscar bait Amelia the following weekend (Oct. 23).

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