With the new plan, Public Enemy will be the first high-profile act to use the online community SellaBand, through which bands can actively fundraise for their projects by offering music-related incentives. "It starts with fans first, then the artists create from there," said Chuck D of the Amsterdam-based SellaBand in a statement. "The
music business is built on searching for fans and this is a brand new
way for acts to create a new album with fans first, already on board."
At the time of this writing, PE has already raised $13,875 of the proposed (gulp) $250,000 goal set out on the site. The resulting album would be released in 2010, with SellaBand capital funding both the recording and marketing of what would be PE's 13th record.
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