Upcoming John Mayer Video Puts Fans in Midst of "Heartbreak Warfare" with Augmented Reality Technology
As a musician worth following on Twitter, John Mayer is quite used to interacting with fans on a regular basis. However, a new music video will bring fans closer to the singer-songwriter than ever before.
Watch Mayer's behind-the-scenes look of his "Heartbreak Warfare" music video:
With a webcam aimed toward them, viewers can place themselves in the music video by holding up a piece of paper with a printed graphic: in Mayer's case, a broken heart inside a black box. Once the webcam recognizes the graphic, it superimposes the video over where it detects the piece of paper, transforming Mayer's world into a sort of digital dollhouse.
Mayer debuted a part of his music video at this year's Adobe MAX conference Tuesday, to demonstrate how it uses this technology:
Mayer says that he is the first to use augmented reality in a full-length music video, though the technology in itself has become increasingly popular. In July, Blink-182 filmed such a performance in part of a Doritos promotion, though viewers had to use a bag of chips instead.
The "Heartbreak Warfare" music video will debut in its entirety online next month. Mayer's new album, Battle Scenes, is slated for a Nov. 17 release.
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