This is It Headed to MTV

Michael Jackson’s This is It will eventually air on MTV and sister networks, where many people probably planned to see it anyway.

At just more than $70 million in North American revenue, This Is It is now the top-earning domestic concert title of all time, but that is a pretty low bar—only one other concert film has ever even crossed the $50 million mark in the U.S. And certainly few get the expensive, super-saturated marketing push this film did from Sony, which spent $60 million on the rights to the footage alone. As has become familiar these days, Sony has had to rely on international markets to break even (at $170 million and counting, the movie is a bona fide hit overseas).

That said, unexpectedly strong reviews have fueled Oscar talk for the movie, with some suggesting a best-picture nom is possible.

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