Barnes & Noble Brings Its Nook E-Reader to Stores

Published at 10:16 AM on February 15, 2010
Barnes & Noble Brings Its Nook E-Reader to Stores

Paste reported way back in July of last year that Barnes & Noble had its own version of the popular e-reader in the works. They officially introduced readers to the Nook last fall, but the device was only available from the bookstore's website or from special in-store kiosks. As of this week, though, the Nook is coming to a Barnes & Noble near you.

Initially, the Nook was scheduled to make its in-store debut in December, but the company sold out of the device and had to delay the release. (Experts suspect the race to get Nooks in Barnes & Nobles nationwide is probably an effort to beat the iPad to stores, since the iPad won't be available until March.)

As the world's largest bookseller, Barnes & Noble obviously hopes their e-reader can surge ahead of Amazon's Kindle, and having the devices physically available in stores could certainly help them compete with the online-only company.

The New York-based company says Nooks should be available in many Barnes & Noble locations by this week. Potential Nook buyers can visit the store's website and check the Nook tracker to see if the $259 reader is available nearby.

Got news tips for Paste? Email news@pastemagazine.com.

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