Ben & Jerry's Announce Bonnaroo Buzz Ice Cream

Photo by Mark C. Austin

After having paid tribute to Bonnaroo staples such as Phish and Dave Matthews Band with ice cream flavors like “Phish Food” and “One Sweet Whirled,” the kings of frozen confections are treating the festival itself to a signature flavor this year.

“Bonnaroo Buzz” will be featured at the festival this summer and in Ben & Jerry’s shops around the country. If the new confection gains popularity, Ben & Jerry’s will give it the real star treatment by rolling it out in pint form to grocery stores.

The new flavor contains “light coffee & malt ice cream with whiskey caramel swirls & English toffee pieces.” You can try it yourself at participating Ben & Jerry’s Scoop Shops May 4, at the ice cream’s official Flavor Release Party.

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