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BuzzMedia, the company behind Celebuzz, Buzznet and Stereogum, added six more influential music sites to its music division recently. The newcomers, drawn by advertising partnerships and investments, include PureVolume, PopMatters, Gorilla vs. Bear, The Hype Machine, Concrete Loop and RCRD LBL.
The addition of these properties makes BuzzMedia the single largest independent publisher of music content on the web, according to comScore Media Metrix. BuzzMedia is already a fast-growing entertainment publisher and is behind such properties as Go Fug Yourself.
Services of the websites acquired range from providing fully legal mp3 downloads to live music coverage and introducing emergent artists.
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Hi Whitney,
You may want to correct this: BuzzMedia sells advertising on The Hype Machine, but does not own the company. More info here: http://techcrunch.com/2010/05/31/buzzmedia-expansion/
Thanks
Yes, this story needs major corrections. PopMatters was NOT acquired. Buzzmedia will be selling ads for PopMatters. It's strictly and advertising deal.
Thank you for the catch, guys! I've updated the story, hopefully the nature of the deal is more clear now.