Nike Concludes "Write the Future" Campaign

July 21, 2010  |  6:00pm

We were surprised by the absence of one key player in the concluding spot of Nike’s “Write the Future” ad campaign: Paul the Octopus.

In the final spot of the campaign (led by Alejandro Gonzalez Iñárritu’s beautiful ad, which we covered here), which declares “The Future Has Been Written,” victorious teammates Andrés Iniesta, Gerard Piqué and Cesc Fabregas celebrate upon seeing FC Barcelona’s Iniesta, who scored Spain’s World Cup-winning goal, grace the cover of a tabloid.

Check out the ad below, and for extra credit, check out our Ten Filmmakers Who Rocked the Ad World.

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