Arcade Fire Teams With Google Maps for Interactive Video


The Arcade Fire’s new album has been striking a chord with suburbanites everywhere over the last month, and now the Montreal group is taking their concept one step further.

Today, Google unleashed its latest Chrome Experiment, entitled “The Wildnerness Downtown” and featuring the song “We Used to Wait” from The Suburbs.

Directed by Chris Milk and powered by Google Maps, this interactive film allows the viewer to type in the address of their home and see it inserted into the video.

Seeing your own house in the video only adds to the poignancy of the tune. Give it a try here.

Sign up for the Paste newsletter Get our daily summary of the day's top articles and new items. Sign Up Thank you! Your email address has been added to our list. You will begin receiving our newsletter within 48 hours.

Paste Magazine example 1 Paste Magazine example 2 Paste Magazine example 3