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Tequila Avion, a brand Turtle (Jerry Ferrara) launched on HBO’s Entourage, gains real-life legit status.
Tequila Avion actually existed prior to the brand’s (free) inclusion in Entourage.
CEO of Marquis Jet and Avion launch-man Kenny Dichter and Entourage creator Doug Ellin grew up together, according to The New York Post.
Ellin told NYP he called Dichter looking for a business for Turtle to adopt in the upcoming season. From there, Tequila Avion existed as a major feature in season seven.
Tequila Avion launched in New York, New Jersey and California already. The fiesta booze is slated to appear in liquor stores throughout the country presently.
Check out Avion’s site to locate some near you. Just don’t plan any auditions immediately following consumption …
Watch a news clips of Dichter explaining how Tequila Avion quickly acquired star status:
Got news tips for Paste? Email news@pastemagazine.com.
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this whole thing STINKS, the show was So great until this season and this weak storyline ,Turtle and this Avion,it seemed to forced .like ok already ,emough with this.
sure enough ,classic product placement,heard the actors didn't know it was a real brand and were upset.
just bad move HBO ,ELIN...