Honda Features Sleigh Bells in New Commercial

Text

The hip folks at Honda chose the Sleigh Bell’s “Riot Rhythm” to soundtrack the 2011 Honda CR-Z Sport Hybrid in a recent ad.

Jerky guitar and sole-bruising drums pound behind the image of flames dancing upon a massive ice block. The announcer man proclaims, “Complete opposites in complete harmony.” Sure, he doesn’t really get around to these contradictory specifics, but maybe that’s what the sport hybrid’s iPhone app is for.

Wonder if those new hybrids come equipped with LCD soundsystems...

Sign up for the Paste newsletter Get our daily summary of the day's top articles and new items. Sign Up Thank you! Your email address has been added to our list. You will begin receiving our newsletter within 48 hours.

Paste Magazine example 1 Paste Magazine example 2 Paste Magazine example 3