Sufjan Stevens' Record Label Denounces Amazon's Bulk Discounting

September 21, 2010  |  11:51am

His latest album is set to drop in October, and Asthmatic Kitty, the label of our Artist of the Decade, Sufjan Stevens, is urging fans to avoid picking up a copy on Amazon.

Asthmatic Kitty sent a mass e-mail to fans that took issue with Amazon’s bulk discounting. “We have mixed feelings about discounted pricing,” the e-mail read. “Like we said, we love getting good music into the hands of good people, and when a price is low, more people buy. A low price will introduce a lot of people to Sufjan’s music and to this wonderful album. For that, we’re grateful.”

It continued, “But we also feel like the work that our artists produce is worth more than a cost of a latte. We value the skill, love, and time they’ve put into making their records. And we feel that our work too, in promotion and distribution, is also valuable and worthwhile.”

The label urges fans to pick up The Age of Adz via sites like Bandcamp that allow artists to sell their music directly to fans.

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