This Wednesday, Dec. 1, don’t get all panicky if you find yourself lacking a daily dose of Lady Gaga wisdom. Gaga, along with other Twitter royalty like Justin Timberlake, Kim Kardashian, Janelle Monae and Ryan Seacrest, plan to fast from social media until Alicia Keys’ charity, Keep a Child Alive, raises $1 million.
“It’s so important to shock you to the point of waking up,” Keys told the Associated Press. “It’s not that people don’t care or it’s not that people don’t want to do something, it’s that they never thought of it quite like that.”
Some of the A-listers involved even went so far as filming videos of their “last tweet and testament” and participated in photo shoots sprawled in coffins (pictured). “We’re trying to sort of make the remark: Why do we care so much about the death of one celebrity as opposed to millions and millions of people dying in the place that we’re all from?” Leigh Blake, the president and co-founder of Keep a Child Alive, said in a statement.