Blockbuster Express Testing $2.99/Night Price for New Releases


In an effort to compete with Redbox and Netflix, Blockbuster Express will soon offer rentals of new releases for $2.99 a night.

Most film studios, fearing rentals will hurt DVD sales, have deals in place with the movie rental kiosks that require them to wait 28 days after a movie is released on DVD before carrying it. Blockbuster Express will now carry Twentieth Century Fox Film and Universal Studios releases the same day they go on sale.

Inception will be the first new movie available for $2.99 a night, and the program will debut in the test markets of Atlanta, Miami and San Francisco.

Blockbuster Express currently offers older releases for $1 a night.

Sign up for the Paste newsletter Get our daily summary of the day's top articles and new items. Sign Up Thank you! Your email address has been added to our list. You will begin receiving our newsletter within 48 hours.

Paste Magazine example 1 Paste Magazine example 2 Paste Magazine example 3