Morgan Spurlock Gets Major Sponsors for POM: The Greatest Movie Ever Sold

Morgan Spurlock, the Oscar-nominated director of the documentary Super Size Me, which explores the detrimental effects of a fast-food diet on the human body, has acquired numerous big-name sponsors for his film The Greatest Movie Ever Sold.

Thanks to the film’s newest sponsor, POM Wonderful 100% Pomegranate Juice, the official title is now POM: The Greatest Movie Ever Sold. The film investigates product placement, marketing and advertising and is completely financed by the companies JetBlue Airways, Hyatt Hotels & Resorts, Sheetz Convenience Stores, Merrell Shoes, Amy’s Kitchen, THAYERS Natural Remedies, Seventh Generation, Ban Deodorant, MovieTickets.com, CARRERA Sunglasses/Solstice Sunglass Boutique, The Original Mane ‘n Tail and the Aruba Tourism Authority.

Spurlock said in a recent statement:

I felt the best way to examine the ever-growing debate of brand integration in film and television was to make a non-fiction film that openly uses brand integration to tell the story…The idea was to do the same type of advertising, giveaways and cross-promotion for a documentary that big summer blockbusters do, to create a ‘docbuster,’ and to try to retain total creative control along the away.”

Because POM focuses on nutrition and healthy living, as does Spurlock’s Super Size Me, the company president Matt Tupper said, “POM is always looking for creative opportunities to deliver our unique health message in a fun and engaging way,..Morgan’s film is the perfect fit.”

Using a humorous tone similar to Super Size Me, The Greatest Movie Ever Sold will take audiences behind the scenes of things like marketing presentations and pitch meetings. Spurlock directed the film and co-wrote the film.

Meanwhile, Spurlock is in post-production for Comic-Con Episode Four: A Fan’s Hope, a documentary exploring the San Diego convention. The executive producers for Comic Con include Stan Lee and Joss Whedon. Thomas Tull and Jeremy Chilnick will produce.

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