Sundance, Facebook and Kickstarter Announce Collaboration

The Sundance Institute and Kickstarter will be working together following the recent agreement on a three-year deal.

Institute artists and alumni are now able to place their projects on Kickstarter.com and receive public and social media support from Sundance. Facebook will also play a part in this partnership, having already led a series of workshops for Institute alumni at the Sundance Film Festival early last week. The workshops trained the artists how to use social media to their advantage. Other workshops by Kickstarter co-founder Yancey Strickler were also held.

The collaboration serves to aid artists in developing an audience for their projects. Further opportunities are in development as the Sundance Institute is looking to provide promotional support through various third-party digital distribution programs and possibly theatrical presentation through organizations such as, Sundance Cinemas.

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