Pepsi Charts Emerging Artists' Popularity

PepsiCo has announced that their Pepsi Music Index will be ranking artists this week at SXSW.

The Pepsi Music Index ranks music and artists based upon the natural conversations of people in a social space.

The system is powered by Bluefin Labs and evaluates the bands by scientifically analyzing conversations about the music from the select sample, the audience, and applying it to a proprietary algorithm. This information is then translated into an easy-to-understand graph that showcases the popularity of the artist among the audience and relative to other musicians and bands.

Those who are curious to see which artists are the best can access the information on the Pepsi Music Index website.

“We’re excited about the possibilities inherent in the Pepsi Music Index, the value it can provide to the music community and look forward to learning and continuing to refine the index together with fans and the music community,” said Shiv Singh, head of digital for PepsiCo Beverages.

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