My Morning Jacket Launching Subscription Fan Club, "Self-Hypnosis" Series

Lead photo by Max Blau

It seems that rock monsters My Morning Jacket are following Jack White’s lead by creating a subscription-based fan club of their own. Members of MMJ’s recently-launched Roll Call receive several member-only perks such as first access to pre-sale tickets, an exclusive t-shirt and poster as well as b-sides, extras, demos and live takes.

However, one of the most interesting aspects of this fan club is the “Self-Hypnosis Series.” It’s somewhat difficult to really understand what all this is about, but here’s what the band has to say about it:

The Self-Hypnosis Series will begin an exploration into the core of each individual heart, mind, body, and soul that joins the Roll Call fan club. Based on a desire to help each individual fan reach a state of emotional bliss, a new algorithm was recently developed at Removador HQ. It can sense listeners temperature and emotional climate at the time of listening-thru any listening device, be it speakers or headphones, and cater a listening experience truly unique for each listener. MMJ will carefully handcraft and carve pieces of music that will provide a vehicle for the listener to enter a new gateway of self exploration and understanding based on their current state of mind at the time of each listen. The Self-Hypnosis Series will start with a piece entitled “Octoplasm” which will be available via download immediately upon joining Roll Call. New titles in the Self-Hypnosis series will appear randomly, or on a strict schedule and will be available only to Roll Call members. We hope you are to enjoy!

“Octoplasm” is currently streaming at Antiquet.com for those who want to get a taste of what the Self-Hypnosis series is all about. A one-year membership in Roll Call is sells for $29.99 and can be purchased by pre-ordering the band’s forthcoming album, Circuital, at MyMorningJacket.com.

Circuital hits stores May 31. Download the title track here.

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