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Björk Releases Details About iPad-Inspired Record

May 31, 2011  |  6:00pm
Björk Releases Details About iPad-Inspired Record

Björk has never been one for convention.

So when the Icelandic artist revealed earlier this year that her seventh LP Biophelia, the title of which means “love of life or living systems,” would be partly created using an iPad, it didn’t serve as much of a shock for fans.

But now, as if to raise the stakes, Björk has released more details on the record’s groundbreaking multimedia extravaganza. In addition to its conventional release, Biophelia will include videos, at least one of which will be directed by Eternal Sunshine of the Spotless Mind’s Michel Gondry, as well as a staggering list of at least 10 coordinated apps. For example, during the track “Virus,” the app will display a close-up study of cells being attacked by a virus in sequence with the song.

Scott Snibbe, an interactive artist who was commissioned by the singer to work on the project, explains to The Guardian, “Björk’s put herself way at the forefront here by saying, ‘We’ll release this album and these apps at the same time and they’re all part of the same story.’ The app is an expression of the music, the story and the idea.”

Although the final release date for Biophelia has yet to be announced, the singer has said that she will perform tracks from the record at the Manchester International Festival in England between June 27 and July 16 this year.

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