Google Releases YouTube 100 Chart
Billboard’s Hot 100 may soon be obsolete in terms of ranking music, a fact made all the more relevant by the release of the YouTube 100.
Google unveiled the new chart that ranks “official music videos, user-uploaded videos and viral debuts, and uses this data to provide a holistic view of song popularity.”
Today’s top 10 included well-known pop acts such as Katy Perry and Lady Gaga, but Rebecca Black also made the list.
With music being consumed in a various ways, and the sale of CDs continually decreasing, the Billboard Hot 100 may no longer be the best measure of success.
“The notion of tracking sales and correlating that to success is a bit antiquated,” Vevo CEO Rio Caraeff told Fast Company recently. “There’s no single indicator you can look at now—you must look at everything.”
The YouTube 100 is one of many other services that have recently launched to chart popularity. Ultimate Chart from Big Champagne measures by Vevo views, Amazon downloads, Facebook fans, Twitter followers and other factors. MTV created Music Meter that offers real-time results of an artist’s popularity based on social media buzz.
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