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Diddy Changes His Name to "Swag"

May 23, 2011  |  4:45pm
Diddy Changes His Name to "Swag"

The artist formerly known as P. Diddy is at it again. The rapper and producer (real name Sean Combs) has decided to change his name to Swag — for one week. Combs says he established this persona as a way to signal his “comeback.” This isn’t Diddy’s first identity crisis. Over the years, he’s also been called Puffy, Puff Daddy, Diddy Dirty-Money, King Combs and just plain Diddy.

Swag announced the name change on his Twitter on May 19. He has since set up a new Twitter account for his new identity, iamswag.

We can only guess what Diddy will want to be called in a week or so. Perhaps he’ll select a fancy symbol like Prince did back in the day or even some unpronounceable guttural noise coupled with a dance move to identify himself. But please, Swag, we beg you. No more names. We can’t keep up.

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