New James Bond Film to Set Product Placement Record
The James Bond franchise has almost always had its fair share of product placement, with the super-spy driving a different sponsored car in each film. But for the next Bond film, MGM and distributor Sony have arranged for roughly one-third of the funding to come from product placement.
The $45 million allotment sets the record for the highest amount of product placement ever in a film. Steven Spielberg’s Minority Report previously held the title with $20 million.
The question is whether or not they will be able to integrate the product placement without disrupting the film. Casino Royale did feature a semi-awkward scene where Bond discussed his Omega brand watch with the love interest.
The tentatively titled Bond 23 is set for release on Nov. 9, 2012.
Got news tips for Paste? Email email@example.com.