Warner Bros. Acquires Flixster
Warner Bros. has inked an agreement with Flixster; as a part of the deal, Warner Bros. Home Entertainment Group will also gain movie review website Rotten Tomatoes. Under the agreement Flixster will remain autonomous, but will work with the entertainment group to expand its services.
“We’re thrilled that Warner Bros. Home Entertainment Group shares our vision for how ‘anytime, anywhere’ digital entertainment can become an amazing user experience,” said Joe Greenstein, co-founder and CEO of Flixster. “We’re excited that Warner was willing to make this kind of commitment to a leading independent consumer platform. We look forward to working with Warner as well as each of the other studios to innovate and build products that users will love.”
Warner Bros. Home Entertainment Group is a founding member of the Digital Entertainment Content Ecosystem, which plans to launch a cloud-based storage program, UltraViolet, this year.
The company’s acquistion of Flixster, the launch of their “Digital Everywhere” application and the upcoming UltraViolet program will allow Warner Bros. Home Entertainment group to give consumers access to their entire digital library from any digital device.“Driving the growth of digital ownership is a central, strategic focus for Warner Bros.,” said Kevin Tsujihara, President, Warner Bros. Home Entertainment Group and Office of the President, Warner Bros. Entertainment. “The acquisition of Flixster will allow us to advance that strategy and promote initiatives that will help grow digital ownership.”
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